September 22nd, 2014

You have heard about the ills of keyword stuffing your content and how that is now considered bad form by the search engines. Well the same holds true for URL Keyword Stuffing. Search engines know this is done simply to manipulate the search results and are shutting it down. Bing is the latest to come out with filters to combat this type of manipulation.

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September 15th, 2014

It is important to keep your website fresh and up to date while maintaining a positive user experience. As tastes change and websites evolve, there comes a time when a redesign is called for. However, you need to approach a website redesign with caution. Any change can cause a big drop in search ranking.

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September 12th, 2014

You really are marketing to two audiences. Your customers (existing and potential) and Google (and the other search engines). You market to your customers via a wide range of marketing strategies including advertising, public relations, social media and email to name a few. You market to Google largely via SEO strategies.

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September 8th, 2014

All of a sudden the Internet has gotten a lot smaller. No longer is it about being a global entity. Now, the Pigeon update has made it about local, local, local. This rise of hyper localization shines an even bigger light on the need to hyper optimize your website to help improve search rankings.

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September 4th, 2014

People don’t always type what you would expect into a search query. So having a limited scope of keywords and variations of those phrase can be costing you money. The top e-commerce sites are not immune to the problem either. A recent Balymard Institute study said the 50 top-grossing US e-commerce brands did a poor job in their search experience.

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September 2nd, 2014

Are we one step closer to the Matrix and the all-knowing Oracle? For a few days it seemed Google was trying to head in that direction with its reported iteration of the Knowledge Graph. Enter the Google Knowledge Vault, which aims to be the largest store of knowledge in human history without any human help. Turns out, as Google claims, that this story came from a May 2014 research paper and is not a product currently in production.

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August 28th, 2014

Precision highly-targeted marketing is the goal and practice of many company SEO strategies, marketing departments and agencies. Great care is taken to find just the right keywords to market and up until now Google AdWords has been very accommodating. That has changed for the elite few who aim for precision.

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August 25th, 2014

It is easy and fairly non-threatening to click through to someone’s website. We don’t have to actually talk to someone to get more information about a product or service. We can avoid the “pushy” sales people. So when a consumer is willing to pick up the phone and call a business that is saying something. It is likely they are calling because they are highly interested in what you have to offer. Google AdWords has just made it easier to track those people.

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August 21st, 2014

You know how irritating it can be when you are searching on your mobile phone for specific information and when you click through you are redirected to the mobile site home page, not to the information you were looking for. Then you have to navigate through the mobile site to maybe find what you were looking for. Now Google is discouraging businesses from this type of redirect.

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August 18th, 2014

You’ve heard the old adage, “Age before beauty.” Well that is very true in the world of search engine optimization. Search engines like old mature URLs. They will rank two equally optimized and well-designed sites differently based on how long the URL has been active. Why is that? Well only Google really knows.

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