• Internal Site Search

    August 11th, 2014

    Search doesn’t necessarily stop when a visitors clicks from the search engine results page to your home page. It is often just the beginning. Many websites are highly complex and offer a great deal of information. Internal or on-site search capability helps visitors who can’t immediately find what they are looking for, or those who simply don’t want to take the time to look. It is important to optimize your internal search capability to keep visitors on your site and help them find the information they seek.

    Read More
  • Negative Review Draws Substantial Fine in France

    August 7th, 2014

    Apparently ranking too high in the search results can now cause you to be censored and fined — In France anyway. A French court has fined a blogger and ordered that she change the title of a restaurant review. The court found that the fact that the review was negative and that it ranked high in the search results caused the review to harm the restaurant’s business.

    Read More
  • Google Surpasses 100,000 Removed Links

    August 4th, 2014

    The Wall Street Journal reported on July 24, 2014 that Google has now removed more than 100,000 links requested as part of the Right to Be Forgotten court ruling. The May ruling made it possible for individuals to request a link be removed from the search results the individual deemed to be erroneous, embarrassing or unwanted.

    Read More
  • First Penguin, Now Pigeon

    July 31st, 2014

    Google is at it again. This one has been dubbed Pigeon by Danny Sullivan. We’re talking about significant changes to Google’s local search algorithm.

    Read More
  • Reminder: It’s Conversion Rate Silly

    July 29th, 2014

    How many times have you needed to hire someone to repair, build or do something like paint, roof or carpet your house? You ask around, read reviews and create a list of companies to contact. You go to their websites, send an email or make a phone call and then you WAIT….and WAIT and WAIT some more. It is enough to make you go mad.

    Read More
  • Mobile Ads Outpace Print and Radio

    July 24th, 2014

    Even though mobile is in its relative infancy, it is starting to have a big impact. The Wall Street Journal reports that more money will be spent on advertising on smartphones and tablets than in newspapers or radio. Advertising typically chases users. So this is a strong indication of the position mobile devices are playing […]

    Read More
  • Yelp Opens Up Likely Leading to More Reviews

    July 21st, 2014

    Reviews and the need for ever increasing reputation management have gotten a boost with the recent announcement that Yelp is making its API more accessible and easier to use. The company has increased its call limit on their API to 25,000 per day and opened it all up to developers free of charge. The upshot of the announcement is that there are likely to be a lot more Yelp reviews showing up on the internet.

    Read More
  • Supplemental Content Now Big Deal for Google Quality Raters

    July 17th, 2014

    Google recently issued its updated quality rater’s guidelines. Changes in the document are significant and it appears to be a complete rewrite rather than just simple updates. These changes can have a significant impact on your search results ranking. One of the more significant changes is the importance Google is apparently now placing on supplementary content.

    Read More
  • Reviews Giving WOM a Run for Its Money

    July 14th, 2014

    The WOM factor, or word of mouth, has always been a significant force in world of commerce. Getting a recommendation or hearing a negative comment from a trusted friend carries more weight than all the marketing you can do. But the WOM factor may be getting some competition from online reviews.

    Read More
  • Website Navigation Key to Positive User Experience

    July 10th, 2014

    Creating and maintaining a user-friendly website is one of the key factors in determining search ranking. Google and the other search engines reward sites that are easy to use. Well thought out and executed site navigation has a significant impact on the usability of your website.

    Read More
  • Page 5 of 9« First...34567...Last »