• Improving Web Usability and Conversion

    November 24th, 2014

    Usability is fast becoming a new metric for search ranking by the algorithms. The ease in which a visitor can engage with your site and find what they are looking for tells Google and others a lot about the quality of your site and the value of the information contained within in the website. Interestingly, usability also can have a big impact on your conversion rate.

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  • Quality Content AND Link Building

    November 17th, 2014

    We talk about quality content and link building as being two important SEO strategies to help improve your search ranking. But, these are not two disparate strategies. They are two sides of the same coin. When you think about creating quality content you also want to be thinking about how the content will help with your link building strategy.

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  • Page Segmentation and Content Value With Google

    November 10th, 2014

    There has been a great deal written and talked about regarding the importance of quality content and ranking well with the search engines, particularly in the era of Semantic search thanks to Hummingbird. Less has been said, however, about the structure and placement of the content on a page. Where the information appears and how it is organized on a web page changes the value placed on the content.

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  • Better Content for Better Ranking

    November 4th, 2014

    Content requirements for SEO purposes have evolved just as the search algorithms have evolved. Not surprisingly, if you don’t keep up with the times, your website ranking will suffer as a result. So what has changed?

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  • The Ripple Effects of the Penguin 3.0 Update

    October 27th, 2014

    A lot of web publishers and SEOs have been eagerly awaiting the latest update to Penguin. Why the anticipation? It has been nearly a year since the last update and if you were penalized by “fake” links as deemed by Penguin 2.0 then you had to wait until now to see if all you hard work and fixes have paid off.

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  • New CTR Study and Tool Made Available for Free

    October 20th, 2014

    There have been many click through rate (CTR) studies done over the years. Here is a compilation of all the data from a new Advance Web Ranking CTR study released this October.

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  • Time to Stop Questioning Your SEO Investment

    October 13th, 2014

    It’s budget season. And, for those of you who have been questioning your SEO investment take note. The most recent click through rate study conducted by Advance Web Ranking reinforce the value that the top spot has in the organic search results.

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  • Happy Trails to the Yahoo Directory

    October 6th, 2014

    In its ongoing efforts to make Yahoo more relevant, the company announced it is dropping its Yahoo Directory after more than 20 years of existence. This was the SEO industry go-to for many years. If you wanted to be found on the Internet, you needed to be included in the Yahoo Directory. The fastest way to be included in the directory was a closely guarded secret much in the same way the search algorithms are kept under wraps.

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  • Are You Attracting the Wrong Traffic?

    September 29th, 2014

    You look at your analytic report and see a huge spike in traffic. It seems like all the SEO tactics you have put in place are starting to pay off. But are they? Traffic alone is not the end all to be all for a successful SEO campaign.

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  • URL Keyword Stuffing Seen as Spam

    September 22nd, 2014

    You have heard about the ills of keyword stuffing your content and how that is now considered bad form by the search engines. Well the same holds true for URL Keyword Stuffing. Search engines know this is done simply to manipulate the search results and are shutting it down. Bing is the latest to come out with filters to combat this type of manipulation.

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