Metadata Still of Value to SEO
December 1st, 2014Once up on a time metadata was all the rage when talking about SEO and improving search ranking. This is the code that is included on your website to help the spiders determine what your website was about. Unfortunately, this became an easy target for spammers and black hat SEO. Metadata no longer plays a significant role in how your site ranks.
Read MoreImproving Web Usability and Conversion
November 24th, 2014Usability is fast becoming a new metric for search ranking by the algorithms. The ease in which a visitor can engage with your site and find what they are looking for tells Google and others a lot about the quality of your site and the value of the information contained within in the website. Interestingly, usability also can have a big impact on your conversion rate.
Read MoreQuality Content AND Link Building
November 17th, 2014We talk about quality content and link building as being two important SEO strategies to help improve your search ranking. But, these are not two disparate strategies. They are two sides of the same coin. When you think about creating quality content you also want to be thinking about how the content will help with your link building strategy.
Read MorePage Segmentation and Content Value With Google
November 10th, 2014There has been a great deal written and talked about regarding the importance of quality content and ranking well with the search engines, particularly in the era of Semantic search thanks to Hummingbird. Less has been said, however, about the structure and placement of the content on a page. Where the information appears and how it is organized on a web page changes the value placed on the content.
Read MoreBetter Content for Better Ranking
November 4th, 2014Content requirements for SEO purposes have evolved just as the search algorithms have evolved. Not surprisingly, if you don’t keep up with the times, your website ranking will suffer as a result. So what has changed?
Read MoreThe Ripple Effects of the Penguin 3.0 Update
October 27th, 2014A lot of web publishers and SEOs have been eagerly awaiting the latest update to Penguin. Why the anticipation? It has been nearly a year since the last update and if you were penalized by “fake” links as deemed by Penguin 2.0 then you had to wait until now to see if all you hard work and fixes have paid off.
Read MoreNew CTR Study and Tool Made Available for Free
October 20th, 2014There have been many click through rate (CTR) studies done over the years. Here is a compilation of all the data from a new Advance Web Ranking CTR study released this October.
Read MoreTime to Stop Questioning Your SEO Investment
October 13th, 2014It’s budget season. And, for those of you who have been questioning your SEO investment take note. The most recent click through rate study conducted by Advance Web Ranking reinforce the value that the top spot has in the organic search results.
Read MoreHappy Trails to the Yahoo Directory
October 6th, 2014In its ongoing efforts to make Yahoo more relevant, the company announced it is dropping its Yahoo Directory after more than 20 years of existence. This was the SEO industry go-to for many years. If you wanted to be found on the Internet, you needed to be included in the Yahoo Directory. The fastest way to be included in the directory was a closely guarded secret much in the same way the search algorithms are kept under wraps.
Read MoreAre You Attracting the Wrong Traffic?
September 29th, 2014You look at your analytic report and see a huge spike in traffic. It seems like all the SEO tactics you have put in place are starting to pay off. But are they? Traffic alone is not the end all to be all for a successful SEO campaign.
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