• New KPI Benchmark Study for Retail and Travel Sectors

    February 3rd, 2015

    A single data point has no value other than to serve as a starting point. If you can compare that data point to others then it becomes more relevant and meaningful. This is the case for all that data and Google Analytics information we gather and, for some, obsess over. Many have tried to sift through and determine the Key Performance Indicators for their business and web stats. That is a good start. Comparing how you perform against yourself is important. However, comparing yourself against your own industry average benchmarks can help you determine how you are performing against your industry segment.

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  • Making Sense of the Google Menagerie

    January 26th, 2015

    News about Google algorithm updates can cause quite a stir in the SEO industry and for good reason. Seemingly small changes can have a pretty big impact on some websites and not on others. These updates seem to happen quite frequently and usually make headlines. It can be a lot to keep track of or even make sense of. What do all these birds and animals do?

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  • 301 Vs. 302 Redirects

    January 19th, 2015

    Properly redirecting your web pages is vital when you redesign your website or consolidate URLs to help improve usability and search engine optimization to improve search ranking. You need to let Google know what’s going on and it is best to use their preferred format. Of course, it is also very important to redirect your customers and potential customers to the correct page as well.

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  • Planning for a Website Redesign – Maintaining Search Rank

    January 12th, 2015

    There are many reasons to redesign your website. Even more these days now that Google is putting such a premium on site usability as a ranking factor. There are also many reasons for getting your SEO involved from the very beginning. Perhaps none more important that to maintain your ranking through the redesign.

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  • PPC and SEO Landing Pages Should Not Be the Same

    January 5th, 2015

    An effective marketing mix will incorporate both pay-per-click (PPC) advertising and search engine optimization into the mix along with other tactics. Landing pages play an integral role in both PPC and SEO. However, they require different types of landing pages to be successful.

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  • Extending the Shelf Life of Your Content

    December 29th, 2014

    Content is like fish and house guests, after a while they can really start to stink up the place. The trouble is there is a lot of content on websites that is still interesting and informative. You need high quality content to rank well. But, how do you get Google to see the content as fresh and relevant over time? And, when should you toss it and start over?

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  • Penguin Updates More Frequent, But Hit During Holiday Season

    December 22nd, 2014

    Be careful what you wish for when it comes to Google. Many people have been hoping that Google would update its Penguin algorithm more frequently. Updates allowed webmasters and SEOs to know if the changes they have implemented to fix penalties have made a difference and helped improve ranking. Historically, algorithm updates have taken many months and even longer.

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  • Are Responsive Site Optimized for Mobile?

    December 15th, 2014

    You have probably heard and read a lot about making sure your website is mobile-friendly and can be viewed and utilized in a mobile environment. Terms like responsive design and mobile optimization are thrown around and it can be confusing. What is best, responsive design or mobile optimization? Like most things in life, it depends.

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  • Things Keep Changing, Probably Time to Do Another SEO Audit

    December 8th, 2014

    It is a good idea to periodically conduct an SEO audit of your websites. Constant change is the way of the search engine algorithms. What was once deemed good may now be bad. Things that did not register on the RADAR may now be top ranking criteria. Where does your site sand right now? A fresh audit is a good way to know.

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  • Metadata Still of Value to SEO

    December 1st, 2014

    Once up on a time metadata was all the rage when talking about SEO and improving search ranking. This is the code that is included on your website to help the spiders determine what your website was about. Unfortunately, this became an easy target for spammers and black hat SEO. Metadata no longer plays a significant role in how your site ranks.

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