Conversion Rate Optimization
Ranking high with the search engines is only half the battle. Granted it is a critical first step. But the real win comes from converting all that traffic into leads, customer, clients or fans. Bottom line… traffic should generate more revenue or else you simply have created a traffic jam — lots of people with nowhere to go. Colorado SEO is an expert conversion rate optimization firm. Our experienced team knows what it takes to build and set up websites that pull people in and get them to take action. We have tools in place to convert your website from simply creating traffic jams to creating big revenue gains!
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Get Visitors to Take Action
This is the critical second step in driving revenue and growing your business. Conversion rate optimization is the process of moving traffic through your website so they are calling, clicking, filling out forms and buying things. There are many factors that go into conversion optimization and they can change depending on your business and conversion goals.
Let Colorado SEO experts show you how it’s done for your business.
Click here for an example of interactive on page conversion tracking
It’s About Balance
Many companies are out of balance. They spend all their time and money to boost web traffic; often at the expense of conversion rate optimization. Conversion is a numbers game that can create profit velocity. Let’s say for example, you currently get 10,000 visitors a day to your website and are able to convert 100 of those visitors. If you want to double your conversions there are two ways to do that. Increase your traffic by 10,000 to 20,000 per day or increase your conversions by 100 to 200. Obviously, increasing your conversions by 100 is more economical and realistic than increasing traffic by 10,000 per day. It’s much more cost-effective to convert a higher percentage of the visitors you already have than to simply attract more visitors.
Give Them What They Want
At its most fundamental, conversion rate optimization means figuring out what users are looking for when they arrive at your site and then giving that to them.
- Placement on the page is important. We know from studies that certain parts of the page are looked at more and for longer periods of time. Make sure to match key conversion factors in those hot spots.
- Be aware of color with regard to your call to action. Think of a stop light; green means go.
- Keep forms simple. The more you ask someone to provide the more likely they are to drop off.
- Give them a reason to stay by providing quality information that they are looking for, make it easy to find and navigate and give them options to take action. This will reduce bounce and exit rates, where people make only a brief stop on your site and move on, maybe to a competitor.
Let our Colorado SEO conversion rate optimization experts turn your traffic jam into big revenue gains!