It is easy and fairly non-threatening to click through to someone’s website. We don’t have to actually talk to someone to get more information about a product or service. We can avoid the “pushy” sales people. So when a consumer is willing to pick up the phone and call a business that is saying something. It is likely they are calling because they are highly interested in what you have to offer. Google AdWords has just made it easier to track those people.
Google AdWords recently launched a website call conversations tool making it possible to measure calls from a website that occur after someone clicked on an ad. Let’s say a potential customer sees an ad for Colorado SEO and clicks through to the website. This person likes what they see and then calls the company directly. You can now capture that data.
A unique forwarding number will be generated for each AdWords ad which allows the tracking. All that is required is for you to place some code on both your desktop and mobile websites.
The goal is to allow advertisers to understand which ads and keywords drive the most phone calls and the most valuable calls. You can also see which pages within your website have the best conversion.
Your website conversion rate is an important metric. This new tool is another way to better understand how customers are finding, using and taking action (converting) with your website. All the traffic in the world is of no value unless they become paying customers.