July 10th, 2014

Creating and maintaining a user-friendly website is one of the key factors in determining search ranking. Google and the other search engines reward sites that are easy to use. Well thought out and executed site navigation has a significant impact on the usability of your website.

Read More

July 7th, 2014

In another nod to the influence of mobile, Google has dropped the profile photos and circle count from authorship. The reason for the change? According to Google’s John Mueller’s post on June 25, they have been trying to clean up the visual design and create a better mobile experience. “We’re simplifying the way authorship is shown in mobile and desktop search results,” Mueller said.

Read More

July 3rd, 2014

The secret to life is often in the details. The same is true for managing a successful search engine optimization strategy.

Keywords remain the center of a successful SEO campaign. Any search begins by someone typing terms in to the search engine. So optimizing for keywords is still pivotal to ranking well with the search engines.

Read More

June 30th, 2014

Most businesses and websites are trying to optimize for many keywords in order to generate as much of the “right” web traffic as possible. It can be a challenge, to say the least, to keep track of how your site ranks for all of these keywords. It gets even more difficult when you factor in all the changes to the search engine algorithms.

Read More

June 26th, 2014

Done well, SEO requires an investment in time and financial resources that can sometimes be significant. It is important to make sure you are getting a return on that investment (ROI) so you know that it is working and paying a dividend.

Read More

June 23rd, 2014

There is a disquieting trend happening with SEO and organic traffic. You may have noticed that your organic web traffic is down for your brand keywords. If not, it’s worth a check. This is particularly puzzling because it is happening to companies who seem to be doing all the right SEO things. They are ranking well for their keywords, but when you look at the analytics you see that organic traffic is down double digit year over year. What gives?

Read More

June 19th, 2014

Google has been heavily promoting its Google+ Pages for business lately. There may be good reason to take a closer look at this option for your business. In true Google fashion, they are integrating many of their offerings into one page. Google+ Pages for business let you interact with your customers using all of Google’s platforms in one place.

Read More

June 17th, 2014

A well thought out, measurable and adaptive SEO strategy is critical in business today. There are many elements that make an SEO strategy successful. It begins by hiring the best possible SEO expert you can find. That may mean hiring someone in-house or hiring a proven SEO firm. Look for experts who have a demonstrable track record. One of the first places to check is to see how they rank in their chosen field. If they are not at the top of the search results page, ask “why?”

Read More

June 13th, 2014

You can drive a car. You can drive a tractor. You can even drive yourself crazy worrying about your kids. But one of the most important things you can drive in business today is traffic to your website. On the surface this seems pretty simple. You build a pretty website, post it and wait for the money to start rolling. Unfortunately, it is anything but simple.

Read More

June 10th, 2014

You have probably heard or read that the color of buttons on your website can have a significant impact on conversion rate. But, did you know that the shape and size of the button also matters? Buttons are a very important part of your conversion rate strategy. The whole point of having a button on […]

Read More