A lot of web publishers and SEOs have been eagerly awaiting the latest update to Penguin. Why the anticipation? It has been nearly a year since the last update and if you were penalized by “fake” links as deemed by Penguin 2.0 then you had to wait until now to see if all you hard work and fixes have paid off.

The day of reckoning has arrived. On October 20, 2014 Google confirmed the roll out of its Penguin 3.0 update. If you have made the right changes and fixes, you should begin to see improvement in traffic as early as the weekend following the roll out. It may take a while for all the impacts to be felt with this roll out. If no improvement is seen, keep working and you’ll have to wait for the next update to see where you stand.

The good news is that this update is reported to make the algorithm capable of running more frequently reducing the wait time between updates. Here’s hoping.

You may be seeing a change in your traffic even though you don’t have bad or fake links. There is a ripple effect happening. If your site benefited from links to a site who benefited from links Google discounted then you too may see a drop.

Colorado SEO is reminding its clients that it will take several weeks for the roll out to be complete so we all need to keep a watch out to see what sites are impacted by the algorithm changes.