Keeping Content Fresh
June 5th, 2014Keeping the content on your website fresh and new plays an important role in ranking on search engines. Blogs and social media activity are good ways to not only frequently add new content to your website, but also add relevant content about industry topics – also a boost to search rankings.
Read MoreHow to Get Google to Delete Individual’s Search Results
June 2nd, 2014Chris Crum, staff reporter with Webpronews.com recently reported that Google has released a new process on how it will handle takedown requests as a result of the May 13, 2014 “right to be forgotten” ruling by the European Court of Justice. The ruling states that search engines including Google, must allow for search results about an individual to be removed if the individual deems it to be wrong, out-of-date and, unflattering.
Read MoreThe Keyword Conundrum
May 29th, 2014Google wants to place all the emphasis on quality content and has backed up that desire with the semantic search changes in their Hummingbird algorithm. So does that mean we can forget about keywords?
Read MorePanda 4.0 Rewards Quality Content
May 27th, 2014Google’s mantra that well written content will rule the day has proven out to some degree in the list of those who won and those who lost in the ranking reshuffle as a result of the Panda 4.0 algorithm update.
Read MoreCourt Ruling Changes Google European Search
May 22nd, 2014This week the European Court of Justice made a nonappealable ruling that gives its citizens the right to redact any information on searches of their names republished by Google they deem to be wrong, out-of-date and, it appears, unflattering. And, the presumption is that it also extends to politicians, corporations, and governments. This ruling applies to all search engines and will radically change search as we know it in Europe.
Read MoreResponsive Web Design
May 19th, 2014Creating the best mobile experience for web users is still in its relative infancy and even the big guys have quite a bit of room for improvement. According to a recent Search Agency Mobile Score Card Report, the top web-only retailers don’t stack up.
Read MoreAvoid Hashtag Clutter
May 15th, 2014Mark Twain was famous for saying, “If I had more time I would have written a shorter letter.” Of course, he did not have twitter to limit his remarks to 140 characters. We do. And, the social media world has embraced the idea of sharing thoughts in 140 chracters or less. That’s not a lot of space. But if you take all those millions and millions of 140 character tweets, you end up saying a lot. Hashtags have become the method of choice for helping to organize all that information. But you want to be careful not to go hashtag crazy.
Read MoreOptimizing Video
May 12th, 2014It’s no secret that YouTube is a major force. Each month, the site receives more than one billion visitors and they watch six billion hours of video. If YouTube was a search engine, which some can argue is the case; it would be the second largest search engine. Given its popularity, YouTube videos show up in Google search results. For all these reasons, and more, video content can be a powerful SEO and marketing tool.
Read MoreTo State the Internet is Huge is A Huge Understatement
May 8th, 2014Total searches from Google, Bing and Yahoo combined are poised to reach a staggering 212 billion by the end of this year. The Internet and search engines have come a long way from their humble beginnings. In 1998, Google’s first year, there were a paltry 3.6 million searches or an average of 9800 per day. That quickly grew to 637 million a year, or an average 1.75 million a day, ten years later in 2008. Today, there are 5 billion pages indexed across all search engines. What does all this mean?
Read MoreSmall Websites Can Win
May 5th, 2014Big guys have to be all things to all people. Little guys don’t. That’s your advantage. It is possible, although more difficult than it used to be, for small websites to compete and rank better than the large well known sites. The trick is to shrink your world, focus and do what you do better and faster than anyone else.
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