How many times have you needed to hire someone to repair, build or do something like paint, roof or carpet your house?   You ask around, read reviews and create a list of companies to contact. You go to their websites, send an email or make a phone call and then you WAIT….and WAIT and WAIT some more. It is enough to make you go mad.

How many of your customers are doing the very same thing? Waiting for you.

We spend a disproportionate amount of time and money working to target the best potential customers and drive traffic to our website. The trouble is that once we get them there, all too often, there is no well-defined plan and strategy to convert them from visitors to buyers.   You have potential buyers raising their hands and saying I’m interested.   Don’t make them wait.

Today’s visitors are impatient and know that there are many options to choose from. You have about five seconds to grab their attention and begin to move them through the conversion funnel. Visitors want to be told what to do and where to go once they reach your website. If they are forced to read vs. scan a page and wander aimlessly they will get frustrated and leave.

Your website needs to be very clear and direct. Help them understand what to do next. Click here for more information. Fill out this form and receive a special discount or special report. Call to set up a free consultation. Make sure the mechanisms to do these things are obvious, clearly marked, easy and simple to use. And, above all else, make sure that you are ready to act on these requests immediately. Use automation tools to send out reports once the inquiry comes in. If they call, make sure you have someone to answer the phone who is prepared to take action or set up an appointment.

The point is, walk through the entire process as if you were a potential customer coming to your site. Take it all the way to the point of purchase and beyond for support after the sale. Have you thought of all the possible scenarios? Do you have resources and people in place to follow through? Is your website designed to maximize your conversion rate?

It’s not about traffic, it’s about converting them to paying customers.