Even though mobile is in its relative infancy, it is starting to have a big impact. The Wall Street Journal reports that more money will be spent on advertising on smartphones and tablets than in newspapers or radio. Advertising typically chases users. So this is a strong indication of the position mobile devices are playing in our daily media consumption. Just another indicator of how important it is to optimize your website for mobile and make sure it is responsive for the many different screen sizes.

According to eMarketer, American adults now spend nearly 25% of their media time on mobile devices. That compares to 2% reading newspapers and about 10% listening to the radio.

One of the big draws for mobile advertising is the ability to target a potential customer when they are standing around the corner or just outside your business. The search engines agree. Which is why there is so much emphasis placed on local search.

A big part of optimizing your website for the mobile environment, is to also make sure you have optimized your website for local search. An effective SEO expert can help make sure you are doing both, and positioning your business for the present and future, which at this point is mobile.