Schema.org — A Universal Translator
May 1st, 2014The Internet has evolved organically over time. Its wide open nature is one of its greatest strengths. This also provides challenges to the search engines who are trying to wade through all this unstructured information to make relevant content matches to search queries. SEO professionals, searchers and search engines coped by oversimplify language.
Read MoreMap Search Layout Gives Reviews a Boost
April 28th, 2014The newly released Google Maps search layout is giving more prominence to reviews. In fact, the tutorial states local searches will show the highest rated businesses. That’s pretty clear. And, since mobile searches are so ‘local’ focused, reviews are having a significant impact on mobile search results as well.
Read MoreHashtags That Catch On
April 24th, 2014Hashtags can be an effective way to drive traffic to your website and boost your search engine optimization efforts by increasing your social media credibility. They can create a buzz around a specific topic driving web traffic which can then be converted into paying customers. A qualified SEO firm can help suggest hashtags.
Read MoreConversion Rate Optimization KPIs
April 21st, 2014Getting potential customers to your website is the first order and the goal of any search engine optimization strategy. The bigger goal is to then convert those visitors into paying customers. That is the primary goal of a conversion rate optimization strategy.
Read MoreSEO for a Mobile World
April 17th, 2014Smartphones have become almost ubiquitous – just about everyone has one. You would be smart then to include mobile optimization as part of your SEO strategy, keeping in mind that desktop and mobile search engine optimization differ because of the way users search and interact with these devises.
Read MoreGoogle’s Knowledge Graph is Getting Smarter
April 14th, 2014Just like a spider’s web, the visual manifestation of the World Wide Web or the Internet, a Knowledge Graph is Google’s attempt to understand facts about people, places and things and how these entities are all connected. It was first launched in May 2012.
Read MoreHashtags and How They Are Used in Google+
April 10th, 2014It is hard to miss the ubiquitous hashtag these days. They are turning up everywhere, even crawling along the bottom of TV shows you watch. Things like #Oscars or #DenverSEO.
Read MoreGoogle Hints at Algorithm Changes Related to Authority vs. Popularity
April 7th, 2014The popularity and the authority of a website have both played a part in determining how high a site will rank in the search results for a specific query. But is one better than the other at determining the quality of information returned on a specific search?
Read MoreKeywords Can be Seasonal
April 3rd, 2014Keep in mind that like most things in life, keywords have their seasons, too. Keyword seasonality might be obvious for some categories. For example, it’s not surprising that search requests for ski equipment would peak in winter when people are most likely to be skiing. But how can you determine keyword seasonality for less cyclical […]
Read MoreCreating Share-Worthy Social Media Posts
March 31st, 2014Knowing that Google and other search engines crawl your social media content provides a great opportunity to use social media to improve your search engine ranking. Credible, relevant content will have the greatest impact. However, the more likes, retweets and shares your posts receive the more Google and Bing, etc. take notice.
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