The newly released Google Maps search layout is giving more prominence to reviews. In fact, the tutorial states local searches will show the highest rated businesses. That’s pretty clear. And, since mobile searches are so ‘local’ focused, reviews are having a significant impact on mobile search results as well.

For example, here is what comes up on a search for SEO firms near Denver.

Receiving reviews for your business has been an important marketing tool for quite some time. Obviously, positive reviews are better than negative, but a negative comment here or there won’t necessarily run out of business. Reviews can help establish your business as a trusted source to your potential customers and to Google. It is no secret that serving up reliable and trusted sources in search results is Google’s ultimate goal.

When you decide to increase your reviews take a good long look in the mirror. Be the best and provide the best service and your customers will be compelled to tell others via reviews. But it doesn’t necessarily hurt to ask. Just be subtle, such as, letting customers know that you pay attention to reviews by posting some in your business where they can be seen by others. You can even suggest that if they are pleased with the product or service they received perhaps they would consider writing a review. Don’t go over board and risk making customers feel uncomfortable or scare them off. Remember a little goes a long way as the reviews start to accumulate. Slow and steady wins the race.