Keep in mind that like most things in life, keywords have their seasons, too.  Keyword seasonality might be obvious for some categories.  For example, it’s not surprising that search requests for ski equipment would peak in winter when people are most likely to be skiing.  But how can you determine keyword seasonality for less cyclical industries?  For example, is there a high season for seeking help from an SEO firm or computer consultant?  Where would you go to look?

Google’s Keyword Planner is a free tool to help with keyword selection and management.  It will show a “normalized” or relative level of interest over time for a prospective keyword phrase. It also allows you to compare the level of interest among potential target phrases.

Colorado_SEO_seasonalityWe looked at Colorado SEO.  The Keyword Planner shows that there is in fact some seasonality to that term.  Searches are stronger in the first quarter of the year.  If you offer SEO services, you might then plan to develop specific content for Colorado SEO that appears at the beginning of the year to take advantage of the seasonality.  This will improve your chance of being included in search results at a time when your customers are most likely to search on that term.  This information also indicates that a sustained content strategy for Colorado SEO is also warranted.  Search volume does not drop off significantly for the rest of the year.  It will be important to support that keyword phrase throughout the year.

You’ll notice that Google’s Keyword Planner will also suggest similar terms.  In our example, search volume is also provided for other terms such as Denver SEO.  The Keyword Planner is a great way to research and experiment with many similar search terms to find the right mix.