Google has been heavily promoting its Google+ Pages for business lately. There may be good reason to take a closer look at this option for your business. In true Google fashion, they are integrating many of their offerings into one page. Google+ Pages for business let you interact with your customers using all of Google’s platforms in one place.

Perhaps the two biggest benefits are making your business more accessible for mobile devices and building up customer reviews. Both of these functions have a significant positive impact on your local search rankings and SEO.

They have also integrated Google Insight for Pages. This allows you to see who is looking at your page, reading your posts and what actions they are taking based on your content. You no longer have to stop and wonder if the time you spend on social media is worth the effort. Google Insights will show you.

According to Google, Insight lets you see how many followers you have and even their gender (after 200 followers), makes it easy to respond directly to your reviewers and gives you visibility into total views of your content so you can understand what information and posts are most engaging.